I used this brand to market a plant pop up shop on social media. I sold rare plants and cuttings from my own collection way below market price. In marketing I offered raffle tickets for rare and highly valued plants. The price of the raffle was a cup of coffee. I urged all patrons to help support this business by purchasing coffee regardless of their intent to have a raffle entry and they did.

At the end of the pop up, Dimitri — Post Factum owner reported +150 customers that day, way above their regular Saturday traffic. I plan to use this brand to help small business in Brooklyn.

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